LEARN A.I. FOR BUSINESS.
IN 2 DAYS. WITHOUT CODE.

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IN PARTNERSHIP WITH

YOUR NEW "SECRET
WEAPON"

“A.I. will be an integral part of every business aspect we know today. Managers and C-Level executives will require a critical set of new skills related to A.I. And if they don’t…Well, they might be left in the dark.”

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AI IS A COMPETITIVE ADVANTAGE


While some companies are aggressively adopting artificial intelligence, there are still many that are not.


Start learning about how to adapt AI to your business across multiple different applications and AI methods.


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WHAT CAN YOU DO AFTER THIS COURSE?

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Understand all the concepts and jargon of Machine Learning and Artificial Intelligence.

Select and execute A.I. algorithms for business purposes such as predictions, segmentation and NLP (Natural Language Processing).

 Fully understand when and where to apply A.I.  to a business case.

“This course will be an eye-opener and a brain-changer. We'll make sure to empower you, surprise you, educate you and take you to the next level.”

David Arnoux

Head Of Growth

UNDERSTAND THE BENEFITS OF
AI AND WHERE TO APPLY THEM

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WHO IS THIS COURSE FOR?

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A.I. is a large and complicated field. It can feel like “magic”. It’s not. We’ve made it accessible to anyone.

  • No previous skills required...
  • CxOs
  • Managers
  • VPs
  • Investors / Portfolio Managers
  • Executives who want to make better decisions
  • Digital Transformation Managers & Consultants
  • Recruitment / consultants
  • Product Owners
  • Account managers and Sales
  • Consultants
  • Business Developers
  • Anyone who wants a cutting edge..

DATES & PRICES FOR UPCOMING COURSES

MAY 23/24

Thursday, May 23rd to Friday, May 24th
from 09:00 AM to 05:00 PM
Marineterrein, Kattenburgerstraat 7, Gebouw 027E
Amsterdam Netherlands
€1,497, - excl. VAT

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SAVE A SPOT FOR OUR NEXT COURSE IN Amsterdam

Price: €1497.00,- excl. VAT

YOUR CURRICULUM

Data
Data

Day 1:

Morning

A.I. Demystification

  • A.I. adoption stages
  • Types of Artificial Intelligence
  • What is possible now? Narrow intelligence
  • Cognitive technologies
  • Current applications in the industry
  • Building a data team: do we need a data scientist?
  • First prediction exercise

Afternoon

Prediction machines

  • The three steps of data analytics.
  • Predictive analytics and supervised learning
  • Create a prediction model for lead scoring, credit scoring and disease diagnostics.
  • Building a churn prediction model.
  • The A.I. canvas. Managing an AI project.
  • Building a prediction model to predict Customer Lifetime Value.

Lunch

Experimen
Experimen

Day 2:

Morning

Clustering & Psychographics

  • Unsupervised learning applications in the industry
  • Grouping users according to their similarity
  • Clustering algorithms and segmentation.
  • Grouping customers according to CRM data.
  • Data-driven personas canvas.
  • Naming and creating segments from clusters
  • Using machine learning to uncover the interests and opinions of customers.

Afternoon

Recommender systems, Image Recognition & Text

  • Generating engagement with recommendations using data from users feedback.
  • What is possible with computer vision
  • Image recognition applications.
  • Natural Language Processing: sentiment analysis, topic modelling and voice assistants.
  • Wrap up and next steps
  • Networking
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WHAT ARE SOME APPLICATIONS OF AI FOR BUSINESS?


PREDICTIVE MODELING — LEGAL TECH

Automated contract review systems can be used to review documents which are relatively standardised and predictable in terms of the kinds of content they contain. The process involves decomposing the contract into its individual provisions or clauses, and then assessing each of these, either to extract key information or to compare against some standard.

PREDICTIVE MODELING — RECRUITMENT

It became much easier to get candidates applying for jobs recently (e.g. Easy Apply LinkedIn). As a consequence, screening candidates in lots of attributes demands a lot of time and attention from human recruiters. Supervised learning algorithms learns to score the best candidates, making it easier to a recruiter to spot them.

PREDICTIVE MODELING — HEALTH CARE

Medical mistakes are extremely costly. For example, doctors have to analyse lots of exam results, find patterns and make a decision. False positives lead to unnecessary surgeries and treatment. False negatives. Hospitals and clinics train a supervised learning model to diagnose positive cases based on data from past positive and negative cases..

PREDICTIVE ANALYTICS — LEADS, SIGN-UPS, SALES CLTV, Shopping cart size..

Similar prediction methods allow us to predict how much a customer will be worth over his customer lifetime cycle. CLTV prediction is an important problem where an accurate estimate of future value allows businesses to e‚ffectively allocate marketing spend, identify and nurture high value customers and mitigate exposure to losses.

PSYCHOGRAPHIC PERSONAS — PERSONALITY PROFILES

Understanding your customers is no longer about demographics or interests. A deeper understanding linked to your customer’s personalities, attitudes and behaviours allows for greater growth.

DEEP LEARNING — IMAGE RECOGNITION

As a creative marketer, you’re likely on the lookout for innovative ways to reach your audience at all times. There’s a new kid on the block that just might revolutionize interactive marketing, and it’s called image recognition.

NATURAL LANGUAGE PROCESSING — SENTIMENT ANALYSIS

Natural Language Processing is a way to extract sentiment from customer feedback and customer chats. Market research can provide companies with a snapshot of how a small sample group perceives a product at a moment in time. Sentiment analysis is comparable to a continuous video of real-time feedback. It’s a powerful qualitative tool that can apply to you or your competitors.

MEET YOUR INSTRUCTORS. REAL PRACTITIONERS!

David López mejía

Data scientist

Data Wrangler. Data Science, Machine Learning, Coding and Automation

Aidan Wilson

International Growth Tribe Trainer

Data driven content marketing, social media, A/B testing, web analytics, SEO/SEA, landing page optimisation

Juan Venegas

Growth Tribe Trainer - AI

Writer and Physics teacher

Maurits Schröder

Trainer/Coach

Customer acqusition, behavioural psychology, paid channels and copywriting. Also a Lecturer for the Psychology Department of the Utrecht University.

Job Rietbergen

Trainer / Coach

Head of Growth and Growth Coach. Specialised in B2B lead generation, A.I. for Growth, Technical Marketing, Web Development & Marketing Automation.

Bernardo F. nunes

Data Scientist

PhD and teacher in data science, machine learning, deep learning and business applications of A.I.

Judit Szaffenauer

AI for Marketing & Growth Trainer

AI Trainer

Sebastian Almnes

Sebastian Almnes

Developer, growth engineer, product development and analytics.

SOME OF THE COMPANIES WE'VE TRAINED

scotch and soda IBM marktplaats postnl appsignal rugby unive ahold ogilvy kpn unilever shiphol coolblue pg Mollie Mysterland Vodafone fitchannel revue philips favro gamehouse talpa Minibrew Sony GreyGroup National Nederlanden Kpn Peerby Bugaboo Helloprint Catawiki Onefit Deloitte vanderbron Mister Green Usabilla tonys foodora Transavia LinkedIn RTL Google Pipedrive ING Bloomon Shopify Spotify

ACCESS TO OUR ONLINE LEARNING ENVIRONMENT

All participants get lifelong access to our exclusive Online Learning Environment.
Find all our up-to-date course materials at any given time!

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EXCLUSIVE SLACK COMMUNITY

Also… Get Access To Our Exclusive Slack Channel Community
With 2000+ Growth Experts From Previous Courses!

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HERE'S WHAT OUR PARTICIPANTS
HAVE TO SAY ABOUT THE A.I. COURSE

Nuno Lops Gama

Head of Innovation & Future Tech at Sonae

"I loved the hands-on approach. The teachers know exactly what they’re talking about and ‘get shit done’!"

Denise Law

Head of Strategic Product Development

"Everything was enjoyable, I learned so much! Every tool used was new to me. You guys are great!"

Peter van der Vossen

Innovation Manager

"The course is super practical, you work by doing! The teachers are fantastic and have a diverse range of skills and knowledge to share."

Claudio Russo

Marketing Manager

"What a great atmosphere! At Growth Tribe it’s high paced, relevant, practical, no-nonsense learning."

Mickael Honorine

Product Innovation Manager

"It was amazing to see how many easy tactics and simple tools / techniques you can use to make your product more successful ! Every Product Owner should do this !"

Pascal van Ham

Head of Marketing

"Growth Tribe have helped us discover a new way of working. They introduced us to a range of different processes and tools that can be implemented immediately!"

Eefje Smulders

Researcher /Columnist

"Even for a beginner like me it was perfect. Be aware your mind will be blown by the clever possibilities to grow the success of your own company."

Niels Koekoek

PR-Manager

"The 2-day course was the most practical and hands on course I ever experienced. It gives you all the theory, process and tools to start growth hacking tomorrow!"

Located at the heart of the city, Amsterdam’s Marineterrein, we turned a former EU conference facility into our campus. 

  • 650m2 of dedicated training space 
  • Ultrafast fiberglass internet to make sure there’s nothing in the way of execution
  • Lounge & chill areas to wind down and let your learnings sink in.
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GROWTH TRIBE IN NUMBERS

Icon companies trained

900+

Companies Trained

Icon team members

76+

Team Members

Icon hours of training

3450+

Hours Of Training

Icon experiment designed

995+

Experiment Designed

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12000+

Slides

Icon workshops

32+

Workshops

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Funding Bootstrapped

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9263+

People Trained

READY TO TAKE IT TO
THE NEXT LEVEL?

A 2-day course in Amsterdam.