“A.I. will be an integral part of every business aspect we know today. Managers and C-Level executives will require a critical set of new skills related to A.I. And if they don’t…Well, they might be left in the dark.”
Artificial Intelligence can also be used by non-data scientists and companies with smaller data sets.
A.I. is no longer reserved for large companies with armies of data scientists and huge data sets.
YOU can now leverage it as a secret weapon of your personal skills and growth strategy.
Understand all the concepts and jargon of Machine Learning and Artificial Intelligence.
Select and execute A.I. algorithms for business purposes such as predictions, segmentation and NLP (Natural Language Processing).
Fully understand when and where to apply A.I. to a business case.
Ex Cmo Heineken
A.I. is a large and complicated field. It can feel like “magic”. It’s not. We’ve made it accessible to anyone.
Monday, December 9th
to Tuesday, December 10th
from 09:00 AM to 05:00 PM
Marineterrein, Kattenburgerstraat 7, Gebouw 027E
€1,497, - excl. VAT
Monday, January 20th
to Tuesday, January 21st
from 09:00 AM to 09:00 AM
Kattenburgerstraat 5, 1018JA
€1,497, - excl. VAT
Day 1: An intro to AI, Predictions, building clusters and hyper-customization
Day 2: Psychographic Personas, Recommendation Engines and Deep Learning
Similar prediction methods allow us to predict how much a customer will be worth over his customer lifetime cycle. CLTV prediction is an important problem where an accurate estimate of future value allows businesses to effectively allocate marketing spend, identify and nurture high value customers and mitigate exposure to losses.
Understanding your customers is no longer about demographics or interests. A deeper understanding linked to your customer’s personalities, attitudes and behaviours allows for greater growth.
Providing a personalized shopping experience for customers across all channels is a vital key to survival. Broad recommendations and the suggestion that "shoppers who view this, also viewed that" doesn't cut it anymore. A.I. allows us to show the right message, on the right channel at the right moment.
As a creative marketer, you’re likely on the lookout for innovative ways to reach your audience at all times. There’s a new kid on the block that just might revolutionize interactive marketing, and it’s called image recognition.
Natural Language Processing is a way to extract sentiment from customer feedback and customer chats. Market research can provide companies with a snapshot of how a small sample group perceives a product at a moment in time. Sentiment analysis is comparable to a continuous video of real-time feedback. It’s a powerful qualitative tool that can apply to you or your competitors.
Customer acqusition, behavioural psychology, paid channels and copywriting. Also a Lecturer for the Psychology Department of the Utrecht University.
International Growth Tribe Trainer
Data driven content marketing, social media, A/B testing, web analytics, SEO/SEA, landing page optimisation
Growth Tribe Trainer - AI
Writer and Physics teacher
PhD and teacher in data science, machine learning, deep learning and business applications of A.I.
AI for Marketing & Growth Trainer
All participants get lifelong access to our exclusive Online Learning Environment.
Find all our up-to-date course materials at any given time!
Also… Get Access To Our Exclusive Slack Channel Community
With 2000+ Growth Experts From Previous Courses!
Investor & former CEO at Zanox
"Growth Tribe nailed exactly what I was looking for in terms of getting up to speed with putting AI in practice"
Manager eCommerce at T-Mobile Netherlands
"Really enjoyed and learned a lot in this 2 days crash course on AI. The course is high-paced and contains many inspiring examples but is also practical."
E-commerce coordinator at 999 Games
"After following the course I can highly recommend it to anyone...literally anyone. In so many fields it can make your life easier and your insight greater."
Business Development and Product Incubation at Booking.com
"Mandatory training material if you want to get your basics right about A.I and Machine Learning!"
Business Development and Growth at ING
"Love this course: it enables all (data) marketeers & analysts to become the best in class without having to code in difficult programs like Python or R."
Creative Project Manager at Purple Cow
"The course gave many more insights than I could have expected beforehand. I feel confident about AI, know what I'm talking about and can use and create models without coding."
Co-founder at CultureMee
"The practical application of AI tools opens a world of possibilities and I've got so much energy coming out of the course."
Customer Lead Innovation team at ING
"What a great course! Feels like I have had a whole semester of courses just in 2 days: so much great knowledge and insights. If you want to be ahead of the crowd, sign up!"
Hours Of Training